Started in Bhubaneshwar by Smaranika Jena and Shushrut Mohanty in 2018, Mindbound Creatives now has a presence in four most important Indian towns and consists of Paytm, BMW, and Indian Oil Corporation among its customers. Here’s how they did it.
What occurs whilst a filmmaker and a logo strategist come together to start something on their personal?
For early life friends Smaranika Jena and Shushrut Mohanty, it supposed the inception of an innovative marketing organization that might correctly plug the gap in the marketplace to serve both large companies and startups.
Smaranika, along with her historical past in advertising and experience at Cognizant Technology Solutions as an analysis programmer, brought in branding knowledge. Shushrut, an avid filmmaker who has been dabbling within the art since the age of 15 years, took to cope with the creative facet of the business.
Together, the duo based Mindbound Creatives in 2018 in Bhubaneswar, Odisha. The branding and advertising and marketing solutions business enterprise, however, has considering the fact that shifted its base to Bengaluru, for better scope in phrases of growth and collaboration.
On watching, but, how creative storytelling and the visual medium become underutilized in terms of branding, she says they ventured into video manufacturing for SMBs, startups, and other digital corporations.
Mindbound nowadays boasts a diverse group and appears after the branding wishes of a commercial enterprise from cease-to-quit – from ideating to publishing. It is likewise the primary subscription-primarily based content company working with videos, declare the founders.
Creative and company – bridging the space
While there’s no dearth of innovative advert companies, only some are able to carve a gap for themselves on this already overcrowded marketplace. One purpose at the back of that is a lack of synchronization among the company and startups/SMEs.
“An innovative becomes the maximum successful while it’s associated with a strategy. We recognize the approach of the organization first. Then we understand their commercial enterprise goals and plan the creative with the intention to help them reach their aim,” says Smaranika, adding, “For us, business comes first and then we make the creative which can carry maximum cost.”
With a mixed historical past in psychology, user behavior, virtual strategy, cinematography, modifying, movement portraits, and project management, Mindbound’s creative team makes use of storytelling as a tool for growing a meaningful dating among the emblem and its customers. Their expertise degrees across TVCs, advertisements for the net, company movies, instructional video collection, animation, and other branding content.
Most lately, they even released a campaign called “Say No To Free Works” to become the voice of countless independent experts within the innovative field.
With a mixed history in psychology, person behavior, digital approach, cinematography, enhancing, movement graphics, and project control, Mindbound’s innovative group makes use of storytelling as a tool for growing a significant courting among the logo and its consumers. Their know-how degrees throughout TVCs, commercials for the net, corporate films, academic video collection, animation, and different branding content material.
Most currently, they even released a marketing campaign referred to as “Say No To Free Works” to emerge as the voice of limitless impartial specialists within the innovative subject.
The Young Innovator of Odisha
With new players finding a footing inside the startup surroundings every day, it’s genuinely a thrilling time for creative organizations. In truth, in the brief span of time that Mindbound has been in operation, the startup has already garnered pretty a few laurels.
The corporation turned into conferred with the Young Innovator of Odisha award with the aid of Chief Minister Naveen Patnaik at Startup India Odisha Yatra 2018. That 12 months, Mindbound additionally has become the best startup from Odisha to cozy a WEE fellowship from IIT-Delhi, says the founder.
She provides, “With all the campaigns and activities, inside the 12 months 2019, Mindbound even got a chance to show off at INNOVFEST UNBOUND, the alternate display of Singapore.”
A group of eight people at present, with greater than 25 freelancers, the startup has a presence across foremost Indian cities, such as Delhi, Bengaluru, Chennai, and Bhubaneshwar. And those stats can handiest be anticipated to develop in the future.
As in step with an IBEF report, India’s digital advertisement marketplace is projected to record an increase at 33.5 percent CAGR to pass Rs 25,500 crore through 2020. It’s a market ripe for disruption, and in this area, Mindbound hopes to provide price and end result to its customers to make certain 100 percent retention fee.
While the founders are not seeking to enhance funds whenever quickly, they’re tremendous about creating value and generating revenue out of the enterprise organically.
Their strategy, going ahead, is easy: to preserve bridging the gap within the marketplace and deliver best content material to both massive and small businesses. In doing so, but, the founding duo additionally hopes to create focus on branding and content material marketing to generate cost from them.
“We are constantly looking to do so with free valuable content material on YouTube and free resources,” says Smaranika. “We stay up for growing price for greater corporations in India and abroad.”