According to a survey done last year it was mentioned by ninety percent of the entrepreneurs that marketing done through social media gave them maximum exposure and boost to their business. It has been also found that around sixty six percent of marketeers spend around six hours per week on social media to promote their business. So why is that? The reason being that no matter what you are selling online or to whom you are selling, using the platform of social media increase your market value and fetches you more business. There have been so many Social media certification courses which allow you to learn more about broadcasting your business on social media. Here are five compelling reasons why you should be using social media for your business.
1. The posts on social media always drive targeted audience:
No matter whatever product you are selling, a substantial audience is always active on the social media. According to a research done in America, it calculated more than sixty eight percent of people are active on various social media. You should be targeting every single individual on the social media forum when you are creating a web page for your business content. When you post something online Google takes time to focus in prominently on its site. Eventually, very few people get to see what exactly you are marketing. So you need to post and market your products on the social forum which is easily visible to all and that too at frequent rates. Social media posts attract maximum traffic for your published feeds. It will eventually get the correct customers for your products.
2. Using social media to increase your site’s SEO:
Crawlers present in the various search engines are well aware of the pages which are earning traffic continuously and which are the pages that are available out there and getting ignored. Your strategy should be raising your search rankings, increasing traffic to optimize your web pages which will cause you to climb up the ladder of being the most viewed on site page. You can achieve this by re-posting your older content with your new contents. It is advisable that you re-post your every post once a month which is not at all time consuming for your part. With tools such as Facebook scheduling or Hootsuite easily available you can actually set which post you need to re-post every month.
3. Social media builds a strong brand loyalty:
It has been observed that if you are constantly active in the social media forum then you would eventually gain maximum number of customers who would be genuinely loyal ones. To achieve this you need to provide your customers with ample information about your products while interacting with them politely. You may not get anything in return monetarily but you will gain the trust of your customers. Hence, you become a trustworthy businessman to your customers.
4. It increases your brand awareness of your company:
Most of the population always buys product under a particular brand which has earned quite a good name for itself. You can actually commercialize your brand name in these social media as it provides your brand name with a certain kind of authority. Through the process of brand awareness you can actually reach out to a highly targeted consumer which are available on these social media podiums.
5. Social media helps in spreading the reputation of your business:
Whenever you are advertising in the social media platform and selling your products or making business, people are already talking about you on the social media. It doesn’t matter you are responding them to it or not. If you are generally active on your social network or if you have hired someone who has done social media certification training then he or she will re-post the positive things on your page and address the negative issues immediately.
The above five reason would compel your business venture to be a great success if your market it well in the social media platform. You should be asserting your active presence on all the popular social media platforms to take maximum advantage in your favour.