When it comes to marketing, social media has become king. The statistics for combined social media use across the world are staggering. In 2017, some 2.5 billion people worldwide were on social media. By 2020, the count had grown to 3.8 billion people. Metrics suggest individuals from some specific demographic segments spend hours a day on social media. Facebook is the dominant player in the social media world, so you’ll want to be sure to drive traffic to your Facebook account.
Marketing in today’s world is a dynamic and ever-changing puzzle. It’s more important than ever to have strong technical and business skills if you want to succeed. One way you can prepare yourself is to get all the training and education you need. By enrolling in a college or university, you can begin a degree program to grow your skills and abilities. School can be expensive, so it’s a good idea to apply for and take out private student loans. If your parents cosign on loan, you’ll find approval is easier, and you’ll quickly have the educational funds you need. You’ll leave college with a solid understanding of how the following three traffic-driving strategies can really make a difference.
Offer Special Deals and Promotions
To increase traffic to your Facebook page, it’s a great idea to create special offers and deals that are only offered there. You’ll want to promote those deals via all your other media channels, from your website and blog to your other social media platforms and even your online store. Giveaways are also another great way to get people to come to your page. If you take advantage of all these methods, you’ll find that your customers and prospects frequently stop by your account to see what specials are available now.
Become Active on Groups
While Facebook Groups are not specifically set up for you to do direct marketing there, your presence in a group of like-minded people will yield amazing results. You can search on keywords across Facebook and find the groups that most closely mirror your own product and service offerings. Then, when you join, you can become a valuable member of the group by contributing great comments, ideas, and thoughts on what’s going on there. With each post you make, you can reference your page, and over time, members of the group will come to check out your main page.
Create Live Events
In today’s media-driven world, video is quickly replacing text and graphics as the preferred communication method. Social media users give video far more attention than they do text-based posts. Even graphic images, long a staple of what was shared on social media, prove less popular now that video has been widely introduced. With Facebook Live, you can create a broadcast and reach a wide audience th your followers and new customer or prospect interested in your event or what you have to say. Live events feel special, and if you draw people in with clever presentations and engaging video sessions, you may even find Facebook promoting your next event.